Iovine parla della creazione di un 'ibrido' tra tecnologia e cultura pop con Apple Music
In a new interview with Billboard, Jimmy Iovine said Apple’s approach to pairing music industry veterans with technology experts to deliver a constantly evolving product like Apple Music was a far more complex process than people understand. While Spotify and YouTube have recently hired music industry power players, Iovine said simply bringing in those individuals and expecting results oversimplifies a much larger issue of finding music industry veterans who understand the technology side as well. “So people that hire record executives—I don’t know what these people can or can’t do—but Larry [Jackson] and Trent [Reznor] and Luke [Wood] were guys that I just knew, instinctively and through working with them, that they could learn this,” Iovine said of the technology side.