TV e Media

Apple in trattative per talenti ‘triple A-list’ per serie TV originali

Sources who visited Apple’s “iTunes Lounge” at the Sundance Film Festival said the company is courting “triple A-list” talent for original TV series to be launched on an “exclusives” app for Apple TV and sold on iTunes, Fast Company reports. The stealthy conversations at Sundance led to meetings in Los Angeles where Apple executives heard pitches for original TV shows from producers who kept things so quiet they were reportedly referring to Apple as the United Fruit Company. Five different sources who have spoken directly to Apple executives or have been briefed on Apple’s plans said the company is still “disorganized” in its approach and hasn’t yet presented a unified strategy for its original programming.